Our Operations in Vietnam
Leveraging the technological expertise and global partner certifications of its Japanese parent company, Break Field Vietnam takes pride in steadily building a solid reputation within the digital media market. Currently, in addition to serving as a strategic partner for major platforms such as Google, Facebook, Instagram, YouTube, Cốc Cốc, and Zalo, we also own and operate two specialized information sites:
1. Key media platforms in Vietnam
– Financial Field (financialfield.vn): A site providing information, advice, and sales of insurance products.
– Cashing Field (cashingfield.vn): Trang thông tin, tư vấn giải pháp tài chính (mở thẻ, vay…)
Leveraging its strengths in applying AI technology for data analysis, Break Field enables marketing solutions to reach the right audience—specifically those with genuine needs—thereby delivering high conversion value for partners.
2. Service development milestones
– Năm 2014: Thành lập và hoạt động trong lĩnh vực đại lý quảng cáo.
– Năm 2020: Mở rộng thêm mảng phân phối bảo hiểm (được cấp phép chính thức).
– Năm 2021: Vận hành thêm dịch vụ trung tâm tổng đài cuộc gọi để hỗ trợ khách hàng (được cấp phép chính thức).
About Break Field Group (Japan)
Kinh doanh Truyền thông (Media Business): Sở hữu và vận hành “Financial Field” – trang tin tức tài chính chuyên sâu (đối tác nội dung của Yahoo! JAPAN và LINE), đạt lưu lượng truy cập hơn 2 triệu lượt mỗi tháng.
Marketing Business: Provides comprehensive digital marketing services to businesses (including search advertising, display advertising, social media, video, and email marketing).
Corporate Capability Profile
Vốn điều lệ: 24,1 triệu Yên
Doanh thu: Đạt mốc 3,2 tỷ Yên.
Trụ sở chính: Chiyoda-ku, Tokyo, Nhật Bản.
Trung tâm vận hành công nghệ: Kyushu SEM Center (Kumamoto, Nhật Bản).
Phương châm dịch vụ: Vận hành theo quy trình khép kín vững chắc: Đi từ phân tích hành vi người dùng → Sáng tạo nội dung quảng cáo → Vận hành tối ưu chiến dịch dựa trên dữ liệu thực.
Partnering through challenges to maximize real-world results.
Upholding the philosophy of our parent company in Japan, we focus on the core essence of digital marketing: measurement and optimization. Break Field Vietnam’s mission is to help businesses proactively adapt to market fluctuations and leverage performance-based marketing solutions to control and optimize advertising budgets, ultimately driving substantive growth.
Develop comprehensive digital marketing solutions.
True to the meaning of the name "Break Field" (pioneering new territory), our long-term goal is to become a provider of comprehensive digital marketing solutions, aiming to:
Application of new technologies: Utilizing advanced tools (such as Artificial Intelligence and Big Data) to optimize accuracy when reaching potential customers.
Service synchronization: Establishing a seamless, rigorous process—spanning multi-channel advertising and market research to sales support—to deliver tangible results and peace of mind to partners.
"We are committed to bringing joy to our customers, contributing to society, and fostering both material and emotional well-being for our employees. Through continuous innovation and the delivery of new services, Break Field aims to collaborate with partners to forge valuable new paths and adapt flexibly to the changing times."
Campaign Performance Optimization Cycle (PDCA)
Planning
Analyze the product to develop a suitable advertising strategy, and formulate a budget estimate and a logical implementation roadmap for each phase.
Synchronous implementation
Seamless coordination between multi-channel advertising and lead screening ensures smooth campaign operations and high conversion rates.
Performance control
Closely monitor and continuously cross-check data to evaluate actual conversion rates, serving as a basis for subsequent improvements.
Proactively optimize
Based on the data collected, proactively optimize campaign structures to continuously enhance outreach quality and drive tangible growth objectives for partners.
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